Media imperialism is a theory that suggests that smaller countries are losing their identity due to the dominance of media from larger nations it can be equated to small community shops closing down due to large superstores moving in taking over and having a monopoly. Media imperialism creates conditions of global homogeneity that are the basis of cultural imperialism proponents of this view point out that all the largest media companies are based in the usa and the hollywood film studios directly control distribution systems in all their principal foreign markets. This book serves as an introduction to the field of media imperialism it introduces some early theories though not many contemporary ones it goes on to apply these theories to recent and some historical events mostly the usa and other western countries gaining economic control or power over various countries from the early 1900s to present day
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